"dotMobi is the first – and only – top level domain dedicated to delivering the Internet to mobile devices. dotMobi will revolutionise the use of the Internet on mobile devices. dotMobi is designed to guide mobile users to made-for-mobile Internet content and services that can be accessed with confidence.dotMobi is the first – and only – top level domain dedicated to delivering the Internet to mobile devices. dotMobi will revolutionise the use of the Internet on mobile devices. dotMobi is designed to guide mobile users to made-for-mobile Internet content and services that can be accessed with confidence" clipped from dotMobi.
So, is this a new money machine for domain registrar companies? YES
So, it will not change the Internet? YOU'RE WRONG BUDDY!
and this is why:
- Stakeholders in the .mobi project are Telecom, Internet and Software Industry leaders, such as: Nokia, Vodafone, Google and Microsoft. They make business on traffic on the Internet and in wireless networks, and the way we access Internet is their main target here.
- .mobi sites will be designed for mobile devices, meaning it will be enjoyable to visit them even with slower network speed and tiny screens. The .mobi domain will become the mobile surfers guarantee that the web site visited will respond in a good way.
- .mobi will, as sites pops up, gradually enable full Internet access to all mobile users around the globe, also in areas with no land lines, and this will increase Internet usage dramatically. To use .mobi in marketing will become of great importance within 24 months. Will marketing of sites look like this: - Get your new mobile on: amazon.com/.mobi or - Be updated on cnn.com/.mobi?
- Search! Google has already a new search service targeting mobile prepared web sites. Others will follow, since mobile web search is the new search area for growth, think about that!
- New business ideas targeting mobile devices is nothing new, but .mobi will add jet fuel to this development - based on the points above.
I've read that some executives in large companies and Internet analytics been claiming that this is not something that will change anything, since their existing web sites can also target mobile devices. They claim that the .mobi is a hype with no other value that protecting their brand.
OK, you're right from the conservative viewpoint, but did you forget the user experience? Ask yourself these questions:
- How will the user know if your .com site will be designed for my mobile device?
- Will the user take the chance that your web site is prepared for mobile devices, lets say; within the next 5 years?
- Can your business live with this question marks in the near future, when businesses have to target mobile devices?
Alright I can't, and I have for now secured my .mobi domain interest, but to my big surprise have several large companies not done this? E.g. - here in Norway, believe it or not, it seams that even some of the leading media companies have already lost out on securing their domains.
Well, this is IPR control in practice and somebody is not paying attention. Who's gonna pay if this really takes off? Norwegian press is so far staying away from this blunder... no wonder since two of the largest media sites (dagbladet.no and aftenposten.no) have already lost their .mobi domains. I should really receive provision from the .mobi consortium for my views, just yesterday - I made a friend secure his personal name interests. I told him that even if it does not take off it could be cool to have, right BAB :-)
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