This is too good to be unposted, at least for my own records. Check out this video from Podtech.
Robert Scoble , the video guy from channel 9, interviewed Ross Mayfield, , Mr social software, on Wikis. Wikis will change the way employees work together. Yes, you have the big ugly ERP systems that sometimes speeds up process transaction times, but the really unspoken part and where the HUGE potential lies for enterprises are transparency of information across the organization. Pushing e-mails with attachments is way too much used, because it’s really inefficient compared to a correctly used wiki, or what about a wiki blog! Mid way into the video the interview things start to become interesting (probably because I read Ross blog on an off during the last 3-4 years…)
Mid way, the guys track off theme (this is why a Scoble interview might be good) and start to speak about working business models and the next thing on the Internet. I disagree with Ross that you have to have a clear revenue model, although it makes sense. We have seen top success histories like Skype with a really vague revenue model and YouTube with only ads to prove that point. But, he does not argue against the You Tubes validation, which of course is ridiculous (USD 1.6 Billion) when there absolutely no clear income model there. Sure, people says: “Google bought it for their advertising vehicle”, but I really think they bought it before Yahoo or MS got around. Why? - to protect their own Google Video service - now, that makes sense to me and then they got it cheep, because 2006 is the video year on the Internet!
Now, I guess it’s just a matter of time before Social Text is part of MS, another why? - because MS need a wiki tool for their business software solutions. The one they’re launching is not good enough and Ross knows it, check out the J on his face.
